Extending Mimi's identity with an ingredient brand synonymous with audio innovation.
graphic & motion design
The Berlin health tech startup Mimi Hearing Technologies started out by building the most successful hearing test on the App Store, and building the worlds largest database with over 1 million hearing tests.
As the new B2B2C business strategy pivoted to becoming the standard for personalized audio, the identity needed to leave its nostalgic flair behind and grow along.
Find the core identity of the standard for personalized audio.
BOLD, THE STANDARD
defined [ dih-fahynd ]
Determined, fixed, or clearly marked out as to extent, outline, or form
verb (used with object)
To explain or identify the nature of essential qualities
To make clear the outline or form of
Get a new logo accepted internally.
For the essential stakeholder buy-in, the wordmark concept needed to deliver on following success criteria:
recognizable as a standard
symbolism true to the tagline
compact and high-contrast
Special thanks and congrats to Philip Rae for bringing the concept to finish with graphic, sound and motion design.